Planning to buy a new TV in 2026? Knowing when the major discounts happen can help you save a significant amount of money. This buying calendar highlights the key times throughout the year when retailers offer the best deals on televisions.

Early Year: January to March

The beginning of the year is a prime time for TV discounts. After the holiday shopping rush, retailers aim to clear out inventory to make room for new models arriving in the spring. Look for deals during:

  • January: Post-Christmas sales and New Year promotions often feature discounts on previous year’s models.
  • February: Presidents' Day sales typically include significant markdowns on electronics, including TVs.
  • March: Early spring sales and pre-Easter promotions can offer good deals.

Spring to Early Summer: April to June

This period sees fewer large-scale discounts, but some retailers still offer promotions, especially around major shopping events. Keep an eye out for:

  • April: Spring sales events and Easter deals may include TV discounts.
  • May: Memorial Day sales kick off the summer shopping season with notable discounts.
  • June: Early summer sales and Father’s Day promotions sometimes include electronics offers.

Mid to Late Summer: July to September

Summer is generally a quieter period for TV discounts, but some retailers offer deals to boost sales. Key events include:

  • July: Mid-summer sales, especially around Independence Day in the U.S., may feature discounts.
  • August: Back-to-school promotions sometimes include electronics deals.
  • September: Early fall sales, including Labor Day, are prime times for discounts on new models.

Fall: October to November

The fall season is one of the best times to buy a TV, especially as new models are released. Major shopping events include:

  • October: Early fall sales and pre-holiday deals begin to appear.
  • November: Black Friday and Cyber Monday are the biggest shopping days for electronics, offering deep discounts on a wide range of TVs.

Holiday Season: December

The holiday season is traditionally the best time to buy a TV. Retailers offer extensive discounts to attract holiday shoppers. Key points include:

  • Early December: Holiday sales and pre-Christmas promotions.
  • Black Friday & Cyber Monday: The peak shopping days for electronics, with the deepest discounts of the year.
  • Post-Christmas: Clearance sales to sell remaining inventory, often with significant markdowns.

Tips for Getting the Best Deals in 2026

To maximize savings, keep these tips in mind:

  • Set price alerts ahead of major sales events.
  • Research models and prices early to identify genuine deals.
  • Compare prices across different retailers and online platforms.
  • Consider last year’s models, which often go on sale when new models arrive.
  • Subscribe to newsletters for exclusive deals and early notifications.

By timing your purchase around these key periods and following these tips, you can ensure you get the best possible deal on your new TV in 2026.